International franchise opportunities

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Boux Avenue International Franchise Opportunities

Boux Avenue is a new and innovative high street lingerie brand launched in the UK by highly regarded businessman and star of UK Dragon's Den, Theo Paphitis.

Owner and chairman of Ryman Stationery since acquiring it 1995, Theo is also a prolific investor in other successful business ventures including gift experience company Red Letter Days, and business support and advice network Smarta.

Boux Avenue has been designed with a woman's mood in mind. The brand - aimed at lingerie lovers looking for quality underwear at affordable prices - prides itself on superior fit, outstanding customer service and inclusive size range offering, which set the label apart from other lingerie retailers. A multi-channel brand with a strong focus on E-Commerce, Boux Avenue has a thriving web business supported by 17 stores across the UK.

Following a prosperous first year of business in the UK, Boux Avenue is set to expand. We are looking to work, on a franchise basis, with international retail companies with an existing fashion presence who are keen to add an exciting new brand to their portfolio. Key markets include Europe, North Africa and Asia, although we will consider interest from other markets where we feel opportunities exist.

What we offer

The Boux Avenue franchise model has been developed to be simple and efficient, combining the need to maintain global brand identity while ensuring we remain flexible in tailoring product ranges that are appropriate for each market in which we operate.

Contact

Boux Avenue franchise partners will benefit from direct contact with the UK team who are dedicated to providing the very best commercial and operational advice, as well as regular updates on the latest retail and brand developments.

Product

Our franchise model operates a "push out" allocation system, allowing immediate access to new product launches for our international partners.

Offering Newness

Providing newness in our stores is an integral part of the Boux Avenue concept. We are dedicated to fulfilling our customers' expectations and keeping our stores looking fresh and inviting.

Merchandising

Our dedicated merchandising team, headed up by our Merchandising Director, will constantly analyse sales in your stores ensuring they provide the right levels and range selection of product.

Brand flexibility

Global expansion is a major focus for the entire Boux Avenue management team, who are dedicated to driving sales and performance for the brand. The team is eager to work with you to make sure the Boux Avenue brand succeeds in your market.

Regular communication

We will provide you with regular guidance and advice on how to maximise the impact of the Boux Avenue brand in your local market and to deliver our brand values in a consistent manner. Our International Marketing and PR team will work closely with you to provide ideas and marketing strategy options which combine local needs with those of an ever expanding global brand.

What we need from you

As a growing global brand we are dedicated to growing as a franchise company and have developed a clear application process and strategy for new markets.

Initial enquiry

On receipt of your initial enquiry we will carry out a number of checks to satisfy ourselves that your application meets our strict partner criteria. Providing we are happy to proceed we would ask you to prepare an outline plan for your market of interest, ask you to sign a confidentiality agreement and provide your latest company presentation.

Market assessment

During stage two of our process we would ask you to provide more detailed plans for the market and discuss these with you. We would also ask you to prepare an outline development plan and to complete a competitor and pricing analysis.

Business plan

Once the initial research is complete, we would review the market assessment in detail, discuss the pricing model and begin talks on commercial terms. You would then be required to prepare a 5 year business plan, agree a pricing strategy for the market and formalise commercial terms.

Market Assessment

At this stage we may choose to send a member of the team to visit the market to confirm the assumptions made in the business plan and to agree location proposals. Following this visit the business plan would be finalised for presentation to the board and if approved, a draft contract would be issued.

Contracts

Contract negotiation would now commence and assumptions in the business plan agreed. You would also be asked to confirm potential sites for consideration.

Board approval

The final part of the process would be for the board to approve and sign contracts.

How to apply

Simply email our International Team with information about your company, the territories in which your company operates together with your contact details. On receipt of this information we will contact you to let you know if we think we can work together

Click here to apply